May 20, 2021BRANDS
Talika is a Parisian brand with a unique heritage and history. It’s quickly becoming one of our go-to brands and we consider it to be a hidden secret within the French beauty community. We’re pulling back the curtain and introducing you to the Talika brand and showing you what makes it special. Our guide looks at the history of the brand and the journey that has made Talika the company it is today.
When Tailka was founded in 1948, it was originally an eye care line that offered an innovative balm that helped with lash and brow growth. Now, the brand is virtually unrecognisable from its humble beginnings, although it has made a return to its original packaging for this one product.
This French brand has gone from its humble beginners to gain millions of loyal followers across the world. Talika has been operating in the fashion industry for over 70 years, making it a leading expert in eye care products. The brand launched with a range of supercharged topical formulas that offer innovative solution of your beauty care needs.
Talika launched its first product, an eye cream, in 1948. Legend has it that Danielle Roches, a young eye specialist, was treating the war-wounded in Paris. She made a special cream using plant extracts to help treat their injuries. Not only did it boost their recovery, but the eye cream also led to growth in the patient’s eyelashes and eyebrows.
Faced with pharmaceutical shortages, Danielle developed and formulated her balm with healing plants to help treat the burns of victims who found their way to the Ophthalmic Department of the Hospitals of Paris. After seeing its potential as an eyebrow and eyelash product, it’s no surprise that Danielle Roches chose to commercialise the product by launching the first skin care product that was marketed exclusively at eyelashes. Her Eyelash Conditioning Cream set the wheels in motion for the future of the Talika brand.
This discovery would lead to the origins of Lipocils, the legendary treatment that stimulates lash growth and the driving force behind the success of Talika products.
Danielle would go on to establish Talika, focused on creating eye care products. While Talika is a pioneering brand within this niche, it is starting to expand its formulas to include face, hands, and body treatments.
Talika has been a pioneering brand since the moment of its inception. Under the leadership of Alexis de Brossess, Talika has made the decision to return to its roots – literally, inf act! The brand has gone back to its original Eyelash Conditioning Cream formula and packaging and modernised it. During this time, inspiration struck and the brand also created the LIPOCILS eyelash stimulator.
Armed with its LIPOCILS eyelash growth product, Talika set out to conquer the Japanese market. Anyone who is familiar with the Korean beauty industry will know that Korean market can make or break the success of just about anything.
The Talika product range is now stocked in over 60 countries and the name I synonymous with eyebrow treatment.
Talika is one brand that has always drawn its inspiration from the world around it. Since 1948, Talika has been taking inspiration from the treasures of the living world to create innovative and imaginative treatments that allow you to regain your natural beauty.
Part of the philosophy behind Talika is that a woman’s beauty doest noct ome from her physiology or dermatology, but from her soul and spirit. This all-embracing approaching is what makes Talika different from traditional cosmetics. Alexis de Brosses points to the ability of Talika to bring together biotechnology, Ayurveda, herbal medicine, and NASA’ latest discoveries, along with industry secrets, as the reason behind its success.
Talika has gone beyond the borders of traditional cosmetics and has adopted a unique creative process that revolves around three fundamental principles. Technological transfers that transfer life’s vital energy to the cells by creating new beauty techniques that go beyond the realms of typical cosmetic brands.
The brand’s current CEO, Alexis de Brosses, is no danger to explore the four corners of the globe in search of inspiration for Talika products. Whether it’s ancestral rituals or the latest NASA discovery, the world around us feeds into the development of Talika’s product range, which always appears to be at least one step ahead of the industry in terms of innovation. Talika’s goal is to take a 360-degree approach to beauty.
The leading product range within the Talika brand remains its eye contour care. These eyebrow and eyelash products are designed to treat short, brittle, and sparse eyelashes and bring them back to life, along with under-eye puffiness, wrinkles, and dark circles.
Talika has now moved beyond its original roots as an eyelash and eyebrow brand to include a full skincare range that continues the philosophy of the Talika brand. Their skincare range has been adapted to meet all your skin needs. You’ll discover daily care products that are infused with hydrating ingredients and targeted formulas. Some of the most popular products within Talika’s skincare range include the Pink Clay Mask, Vegetal Gold Mask, and the new bio-cellulose mask.
The Genius Light LED mask is amongst one of Tailka’s most exciting products and is the ultimate in wearable technology to help rejuvenate, de-stress, and soothe your skin in under 2 minutes. You can kickstart your skin in less time than it takes to make your morning coffee.
While the legendary eyelash conditioning cream hit the market in 1948, ti would take until 1994 for it to be redesigned. The legendary Lipocils gel formula hit the shelves in 1995, followed by the Lipocils Expert Enriched Legendary Formula in 2010. This newer version of the eyelash growth serums focused on pigmentation, helping curls to form with a specialist applicator.
In 2012, the Lipocils and Black lash serum and mascara duo hit the market, following in 2016 by the Lipocils Platinum Double-Serum for daytime and night-time use. It’s the perfect add-on to your skincare routine and helps promote lash growth and overall health. 2018 and 2020 saw the releases of special edition collectors edition of the Lipocils Expert product.
Talika has now been taken over by Alexis de Brosses, who is overseeing the currently growth of the brand. The brand’s products continued to be inspired by natural biological mechanisms, while being respectful of the physiological balances that are essential for achieving healthy skin. Every Talika product contains a powerful blend of natural active ingredients that work to boost original cellular functioning.
Alexis de Brosses has described how “every product…is a small revolution”. It’s clear that de Brosses’ love for travel has influenced the future of Talika, whose light-based device has seen them grow closer links with NASA. Alexis sees Tailka is a blend of technology, science, and discovery.
You might be wondering what’s next to Talika? The brand is currently working on its next set of innovative devices, which they plan to release over the coming years. Talika is now available in 60 countries, but the brand remains one of the best kept secrets of Parisian beauty.
Today, Talika carries the tagline of ‘French beauty at its finest’ and starts that they have been a ‘lash and eye care experts since 1948’. Alexis de Brosses has said that every Talika product is a ”living entity that has a date of birth, a reason for being, and a destiny”. These products are born from the romance between nature and the brand’s researcher, with every creation being the outcome of an innovative creative process.
Alexis de Brosses also explores how Talika is more than just a brand, but is a destiny instead. Talika now sits in a comfortable spot between a drugstore and luxury brand, offering a more attainable price tag on some of its most innovative products. As a beauty brand powered by natural ingredients, Talika is up-front and transparent about the ingredients that they use in their products. You can check out the full list of Talika ingredients here.
The purpose of Talika is to help you embrace your natural beauty. We’re excited to see where this innovative natural beauty brand goes next. It’s a tale of how some beauty brands grow from a simple but innovative product that makes a radical difference to your life. Talika’s next-generation products focus on the four most critical and visible areas of your skin: face hands, body, and eyes.
Every Talika product is specially designed with natural ingredients to give you visible results without relying on a chemical formula. Talika is a brand that listens to women and opens a two-way dialogue. Talika has grown and develop with one in the nearby area, creating the products that the modern woman needs before realising that they need it.
Talika’s products exist to treat the everyday skincare concerns of women; whether it’s your eyelash growth, dark circles under your eyes or even dark spots and wrinkles. The next time someone wants skin care advice, just point them directly towards Talika.
What do you think of Talika? Have you ever heard of this Parisian skincare secret? Let us know in the comments below!