May 28, 2021BRANDS
The story of Garancia Beauty is a humble one is that has made us fall in love with this brand. In 1908, Pierre Girault, the great-grandfather of Saveria Coste opened his pharmacy in Marseille. He specialised in botany, cosmetic preparations with plants. His son, Fernand Stanislas Girault and his wife followed suit as pharmacists, along with their son and his wife. Each generation would take over the pharmacy and create a self-service space that was dedicated to the idea of ‘holistic beauty’.
The Girault pharmacy was different than anything else on the market, packed-full of innovative products, with a focus on dermo-cosmetics, wellness products, and herbal tea. When Saveria Girault was born, she already had a love and passion for cosmetic preparation and plants. Saveria is a fourth-generation pharmacist and the CEO of Garnacia.
We’re taking a deep-dive into this brand to see what makes it tick, why it’s such a popular pharmacy brand, and how it is one of France’s best-kept beauty secrets.
Labratoire Garancia continues to innovate and offer the best of their products for you to choose from. They strive to offer the latest in health care and ethical products that offer both health and efficiency; two founding principles of Granacia’s development as a brand.
Saveria Coste, the brand’s CEO, has said that she is committed to creating ‘healthy and effective cosmetics that are respectful to our skin and therefore for our health’. She describes the processes of creating products as involving the ‘universe of magic…with a touch of witchcraft’. Coste’s childhood imagination plays a key part in creating these innovative products that service to create a sensory experience, along with a skincare one.
You can personify the idea of Garancia beauty from the simple philosophy within the brand – beauty is inseparable from pleasure.
Coste choose natural ingredients if they are healthy and passes her two test. The ingredients have to be visibly effective, delivering fast and scientifically proven results. Every product is respectful of our skin, therefore being considerate of overall skin health.
Garancia does not believe that using a synthetic active ingredient means that you have a questionable formula on your hands – rather the opposite. Some of the most effective and healthy molecules in the industry right now are peptides. It’s the same way the brand is not in favourite of the term ‘organic’. Just because of a product is ‘organic’ doesn’t meant that it is not without risk to your health or as effective as non-natural ingredients.
What Granacia does is blend natural and synthetic active ingredients to create impactful formulas that are efficient and as natural as possible, while still being healthy for our skin.
Saveria has said that she wants her formulas to ”be healthy but also sensory, evocative of dreams and emotions” because beauty and pleasure go hand in hand. Scent in essential in every product. Certain scents stimulate different areas of the brain and can also be beneficial for your skin.
Recent research has shown that there are olfactory receptors within the epidermis of your skin, showing the power that scent has to transform your appearance. Every Garancia cream is lightweight and incorporates a captivating scent that is made using an allergen-free fragrance in a small dose.
Old rose and orange blossom fragrances are amongst the most popular for Garancia products as they remind Saveria of her childhood and act as a time machine to transport you anywhere in the world. It’s worth noting that Garanacia products do have fragrance in them, which can cause natural or synthetic allergens. Only between 2-3% of the population will show signs of fragrance sensitivity, which doesn’t rule out fragrance as a helpful ingredient.
Speaking of ingredients, lets take a deep dive into the different ingredient that Garancia uses. As the brand is remarkably open about their product development. Like any plant-based skincare brand, Garancia is quick to show off her credentials within the industry.
The purpose of Garancia’s ingredients is to create “healthy, sensory formulas that are so effective”. They become like folklore within your office and amongst your friends. Once you start using a Garancia product, you can be sure that your friends and family will need to know who your dermatologist is.
Every Garancia formula contains between 95 and 99% natural ingredients. You can check the exact percentage of each product either online or when you come to see the baby in-store.
What makes Garancia so successful is the brand’s ability to bring together the best of nature with the best of science. They strive to get quick and staple result, including using synthetic active ingredients that don’t cause the infamous questioning ingredient.
You’ll notice that the ingredients list for Garancia products is intentionally short. It’s not the number of products that makes a formula effective, but rather their quality and concentration. To make the formulas as efficient as possible, Garancia uses a high percentage of active ingredients, as they no longer have a small budget for their formulas.
The brand’s CEO, Saveria Coste, has said that she chooses ingredients whose effectiveness has been proven by clinical research and study. Ingredients with speed and efficiency behind them are at the heart of the formulation process and part of Garancia’s DNA.
Saveria describes her formulation process as being led by science, asking herself whether any ingredient could be substituted for a better one. With advances in cosmetologically research ongoing and the industry becoming more innovative every day, Garancia continues to reformulate certain products to incorporate the latest in ingredient research. Their products only use non-nanco titanium dioxide, which does not have any nanoparticles.
Garancia is constantly improving their formulas in order to provide the safest and most effective products for their customer. Natural emulsifiers with an intelligent system appear within several of the products. Along with having the basic purpose of creating an emulsion, these ingredients add extra benefits to the formula, like hydration and skin protection. They allow the active ingredients to penetrate through the surface of the skin and can even been formulated cold to reduce energy use.
Every Garancia product is GMO free and is made without animal oils or fats. The brand deliberately avoids ‘questionable’ ingredients that have not been thoroughly research. If they have a reason to doubt the health impact of an ingredient, or believe there is a better alternative, the ingredient won’t feature in the product.
Garancia is continuing to develop and evolve their products to keep ahead of the beauty industry and to continue to provide leading products that meet the needs of every consumer. For example, Garancia is working to replace the EDTA – a preservation booster – from three of their products as the ingredient is not particularly biodegradable. Products that have already been reformulated to remove out-dated ingredients include two older products that had had their silicone removed.
The brand’s CEO names additives and preservatives as her “pet peeve”. During the formulation stage, the brand allows the texture and colour to evolve and change from one to the other. They avoid using additives, chemical filters, or dyes to achieve a particular look once the product is in the container.
While you will find fragrance in most of the Garanacia products, they avoid using essential oils as more people tend to be allergic to them than everyday perfume notes.
Other ingredients that you won’t find in Garancia products include sodium laureth sulfate, lauryl sulfate, and cocamido derivaties as they can contain unwanted impurities. Other ingredients that you won’t find in these products include paraffin oil, which is replaced with vegetable oils instead.
The Garancia formulas can be summed up in two words – health and efficiency. The ethics at the heart of the brand is to choose ingredients that work for your skin and don’t harm our eco-systems or biodiversity. Garanacia has a full list of ingredients that their products are formulated without on their website for you to check out. It’s worth reading if you know there are specific ingredients that irritate your skin or if you want to check-up on the brand’s ‘natural’ credentials.
Like every modern skin care brand, Garancia is driven by a philosophy that is articulated in four fundamental pillars that they follow when designing any new treatment.
1. Clean and responsible
The brand is committed to using healthy and minimal ingredients with concentrated formulas. 100% of their treatments are rated as good by consumers, while the reduction in ingredients make products more environmentally friendly.
100% of the brand’s packaging comes from sustainably managed forests and recycled plastic.
At the heart of Garancia is a mission to create effective skincare products that give you quick but proven results. The brand continues to collaborate with researches around the world using patented innovations and high-tech research.
The secret to the success of Garancia is the fact that its ingredients list comes from the best of what nature has to offer. For every poroduct, you’ll see between 95 and 99% of ingredients are naturally occurring.
To create a sensory experience, Garanceia focuses on developing astonishing textures and captivating the light to make every woman feel as though the scent of Garancela can take them on an international adventure.
Have you tried any of the Garanceia products? Are you interested in finding out more about the brand? Let us know in the comments below!