July 5, 2021BRANDS
Seventy One Percent runs with the tagline that “70% of the earth is water, 70% of our body is water, 1% for the planet”. Seventy One is a natural and clean beauty brand that focuses on sun protection. It offers 80-100% natural formulas that are cruelty-free and made in France. This brand was “born from the love of the French wave”. Seventy One Percent are surfers who are passionate about nature and sensations – meeting the expectations of all sun, ocean, and nature lovers.
This brand is one that doesn’t believe the ‘Made in France’ label is a fad, but rather a deep conviction. Seventy One puts its love of the planet and our environment at the forefront, which is why it’s committed to not testing on animals. The brand describes their products as “respectful of man and of this environment which is dear to us”. Like most clean beauty brands, Seventy One is transparent about the information involving their formulas to make it accessible to everyone.
What makes Seventy One unique is that it’s “thought by surfers, built for everyone”. The focus on sun protection is as a result of the surfer background of the brand, which they point to as more of a lifestyle than a sport. Along with protecting our skin, Seventy One focuses on protecting our planet and the world around us.
If you’ve landed on this article, the chances are that you’re considering purchasing something from Seventy One or you want to find out more about this clean beauty brand. We’re taking a deep dive into the world of Seventy One, looking at the philosophy of the brand and its environmentally friendly products. Read on to find out everything you need to know about this innovative beauty brand that focuses on sun protection.
The name ‘Seventy One Percent’ comes from the idea that 70% of water on the planet, 70% of water in our body, and the fact that 1% of profits are donated directly to the Vision du Monde charity. This clean beauty brand bases its value on positive energy, action, honesty, and doing the right thing.
Seventy One Percent has designed a range of sun-care cosmetic and skincare products that are made to meet the needs of the surfing community. It offers the protection that you need, while respecting the environment that is beloved by every surfer.
The brand was born in 2009 after two friends reunited over their love of surfing. Since its launch, their products have been made in France to meet the needs of the surfing community, while protecting and respecting the world around us.
Seventy One Percent focuses its efforts on creating efficient and environmentally-responsible products that aren’t full of superfluous marketing promises. Transparency is at the heart of what the brand does, opening up the industry and their product to their community.
Inspired by the surfing community, Seventy One Percent aims to develop sun-protection products that are suitable for all skin types. Their formulas use high-quality ingredients that deliver proven performance, while respecting both the consumer and the planet. The brand works in harmony with nature, creating careful formulas and creams that meet their ecological and human values.
While their products are made in French laboratories, the brand looks across the world for the latest research to fuel their innovation and development.
The Seventy One Percent product range focuses on face and body products that offer ultra-protection for your skin, fuelled by organic ingredients and mineral filters. The brand has a number of cream, stick, and spray SPF products available, so that you’re guaranteed to find one that works for your skin type.
One of the best-selling products by the brand is their Eco Sun Spray that offers SPF 50+ Invisible. The Eco Sun formula is available in a spray and cream formula, offering SPF 50+ with a water resistant formula that is made using 100% mineral filters. This sunscreen can offer protection for you and everyone in your family, young and old. It acts as a shield against UVA and UVB rays, using a blend of three vegetable oils to protect and strengthen your skin. This product has a vanilla flower fragrance that will make it easy to apply your sunscreen every day.
Another product worth mentioning is the Dry Sun Oil, which offers SPF30 for your face, body, and hair. It offers sun protection without compromising on pleasure. Its water resistant formula is 80% natural and offers all-in-one protection for everything from your hair to face. This product protects your skin from UVA and UVB rays, with its golden formula giving your skin a natural satin shine, leaving behind a velvety touch on your skin.
The Dry Sun Oil offers a dreamy scent and zero greasy film for non-sticky protection that helps your fan develop a natural tan without suffering from sun damage. This formula is dermatologically tested with a scent that will remind you of your last tropical holiday. It includes aloe vera that helps to soothe your skin after a day in the sun.
The Original Sun Stick is a roll-on deodorant style sun protector that offers SPF 50+ with a very water resistant formula. It offers a broad spectrum of protection, including UVA and UVB, while being made with 87% natural ingredients. This product is specially formulated to use on sensitive areas of your face, including active ingredients that protect your skin from exposure to environmental factors.
Another part of the Seventy One Percent range is care and recovery products that hydrate your skin and offer support from sports recovery and muscle pain. These technical and eco-friendly cosmetic products work for all seasons and conditions, even if you’re interested in extreme sports.
Second Skin is a repairing balm that contains fermented papaya extract and 100% natural active ingredients. This multi-purpose balm is designed for athletes, inspired by the product used by Australian surfers. It protects your skin from the friction caused during long surfing sessions, preventing sun damage, while also irritating irritated lips and soothing insect bites.
Urban Feel Good is a multi-protector SPF30 that is an ultra-moisturizing fluid with anti-pollution and blue light protection. It helps restore your skin’s radiance by rehydrating and plumping your skin to protect, repair, and prevent sun damage. It’s fuelled by probiotics that are activated in the formula to strengthen and protect your skin.
Wipe Out is a relaxing artic post-action relaxing gel that uses a 98% natural formula. It’s another product that is designed for athletes and works to relieve aching joints and muscles using a blend of essential oils and proven active ingredients. You’ll find arnica, lemon eucalyptus, turmeric root, wintergreen, menthol, and tea tree oil amongst the ingredients list.
You don’t need to be a surfer to enjoy these innovative sun-protection products. There is nothing more important than looking after your skin and preventing sun damage, which can lead to everything from premature aging to skin cancer. While we often think about serums and traditional makeup products, your SPF is the most important product in your routine.
What we love about Seventy One Percent is that it’s taken its inspiration from the world of surfers and brought the need for ultra-sun protection to the masses. Even if you’re not hitting the waves at the beach, you want to make sure that you’re protecting your skin and using at least an SPF30 on a daily basis. Even if its gloomy outside, you need to be wearing an SPF to protect your skin. Seventy One Percent has made natural formulas that are kind to our skin and the world around us.
You can explore the full Seventy One Percent product range here.
What do you think of this innovative surfer skincare brand? Do you know the importance of wearing sun-protection every day? Let us know your thoughts in the comments below!