June 25, 2021BRANDS
Meet the French clean beauty brand that everyone is talking about - and we mean everyone. Les Huilettes has been featured everywhere from Elle to Vogue and Grazia, amongst other publications. It focuses on feel-good beauty that is kind to your skin and the world around us, putting authenticity, integrity and sensorially at the heart of the brand. This beauty promotes the idea of green and natural beauty, with 100% organic and vegan formulas. These formulas are made using the purest essential oils and virgin vegetable oils that are handpicked for their efficiency and sensorially.
Les Huilettes is the brainchild of two long-term friends, Claire and Pascale. Pascale is a Doctor of Pharmacy and has a degree in Aromatherapy, with a background in developing cosmetic formulas for luxury brands. Claire is a marketing and PR executive who has worked with luxury brands in the beauty and food industries. These friends have worked together to create an effective range of natural skincare products that nourish your skin.
What we love about Les Huilettes is that it’s a sustainability-focused brand that makes a conscious effort to develop their formulas using high-quality and organic ingredients that are locally sourced. The sustainability mission includes eco-designed packaging, glass bottles, and avoiding the use of excessive packaging and plastic.
The mission of Les Huilettes is to bring emotion back into our beauty rituals, suspending time to allow a moment for yourself with a self-care routine. Les Huilettes uses effective yet ultra-clean formulas that use the incredible synergy of essential oils.
If you’ve landed on this article, the chances are that you’re considering purchasing something from Les Huilettes or you want to find out more about the brand. We’re taking a deep dive into the world of Les Huilettes, looking at the philosophy of the brand and its environmentally friendly products. Read on to find out everything you need to know about this innovative beauty brand.
Les Huilettes was launched in 2017 at Colette, Huilettes. The brand has quickly expanded and is available in household names like Bon Marché, Printemps, Oh My Cream and in some pharmacies across France.
This beauty brand is based on authenticity, commitment and the bringing the heart back into our beauty routines. Les Huilettes offers a new approach to skincare, using 100% active organic and unique formulas that are derived from high-quality ingredients that are hand-selected for their effectiveness and sensoriality.
Pascale works in her Parisian laboratory to choose the natural active ingredients that give the most promising skin benefits. She sources the ingredients from high-quality partners and producers, focusing on organic farming and eco-friendly practices. Every ingredient is picked for its intrinsic qualities, including everything from its colour to odour.
What makes Les Huilettes different from other natural skincare brands is its focus on concentrating the benefits of the skin and the mind to create nourishing skin-loving products.
When you get your hands on a Les Huilettes product, it’s like a moment suspended in time. The brand wants you to treat your skincare routine as an opportunity to ‘inhale good vibes, exhale well-being’ and embrace a desire to enjoy life to the fullest while feeling good. Wellness is at the heart of the brand, promoting the idea of your skincare being a form of self-care.
Les Huilettes focuses on using naturally effective ingredients, including botanically and biochemically defined essential oils, cold-pressed, unrefined, and unprocessed plant oils, butters, waxes. These natural ingredients are rich in unsaturated and unsaponifiable fatty acids and provide skin-loving benefits. The brand turns to nature to obtain high-quality ingredients that are highly traceable and exceptional for their formulas.
Les Huilettes have taken their sustainability mission to the next level by partnering with Up2green on reforestation projects, which help to reduce CO2 emissions and provide local communities and families with a direct income from the fruit bearing trees that they plant.
The brand is certified COSMOS ORGANIC by Ecocert Greenlife, according to the COSMOS standards and is vegan register by the Vegan Society.
Every Les Huilettes product is made in small batches in France to guarantee maximum freshness of the active ingredients within the formula. These products are tested in independent laboratories, including cutaneous and ophthalmic tolerance tests and efficiency tests under dermatological and ophthalmological control.
Les Huilettes uses high-quality ingredients and is free of controversial ingredients, including palm oil and beeswax.
The brand’s products are 100% local and made in France using formulas that are created in an integrated laboratory in Suresnes in the Paris region. The production and packaging all occur within France, ranging from Nice to Lyon.
You’ll find the ‘Powered by Region Paris’ label on these products, which supports and accompanies small and medium-size businesses that are aiming to grow both nationally and internationally. It’s part of a network of over 3,000companies that contribute to the economic dynamism of the Parisian region.
Les Huilettes is committed to protecting our planet by creating skincare products that respect your skin and the world around us. The brand is set on finding a sustainable way of encouraging more reasoned consumption of beauty product, by getting ahead of the curve and designing their products to limit their ecological impact. Les Huilettes believes that together, we can form the good habits that can save our planet.
The brand focuses on the ‘3R’ pillars behind its philosophy – Reduce, Reuse, Recycle – for responsible consumption. Les Huilettes sets out to educate its community on the good habits that can have a major impact.
Les Huilettes uses eco-friendly, recyclable, and reusable packaging- including glass bottles and recycled plastic for their products. Their aim to reduce over-packaging is realised by removing cardboard boxes and not including instructions with their packaging. The brand’s packaging also includes lean printing, meaning that no lamination or microplastics are used by the company.
One of the initiatives that Les Huilettes is promoting is the idea of a circular economy using the 3Rs as its base. As part of this initiative, the brand encourages its customers to sort out its recycling better by separating different elements. They also encourage you to give your bottles a second life. Once you’ve finished your product, you can ask for a return postage slip to return your bottle free of charge to Les Huilettes. Once your bottle is cleaned and reused, you’ll receive a 10% discount off your next order.
Another form of action that Les Huilettes is taking is against reforestation. The brand has chosen to sponsor two reforestation projects as part of its environmental initial. In Tarn, they’re supporting the Envol Vert that is developing a conservation project that is restoring old fruit trees and ponds in order to enhance old and local biodiversity.
In India, they’re supporting the Up2green Reforestation program. They’ve chosen to focus their efforts in Tapi in the Gujarat region of India. Les Huilettes’ partnership with Up2green has led to:
- 500 fruit trees (including pomegranate, which is used in their products) being planted.
- A dozen families are the direct beneficiaries and will be able to consume or sell the fruit produced.
- These trees will store around 75 tonnes of CO2 (over 10 years).
Les Huilettes is one of the skincare brands at the heart of the green beauty movement. It’s one of the brands that we’re most excited to see grow in the coming months and years as the vegan and natural beauty movement continues to develop and grow in popularity. With its clever marketing and vegan-friendly formulas, Les Huilettes is one brand that you want to have on your radar.
What do you think of Les Huilettes? Are you fan of green beauty brands? Do you look for brands that use natural ingredients? Let us know in the comments below!