July 5, 2021
BRANDSIf you’re looking for a chic Parisian skincare brand, look no further than Oh My Cream – a next-generation beauty boutique. Oh My Cream describes itself as “the alternative beauty concept store that takes care of you and your skin”. What we love about this beauty brand is its focus on using basic steps that can make a real different to your daily beauty routine.
The concept of Oh My Cream is simple. It’s based on a desire to combine a selection of clean and efficient brands with tailor-made and expert advice, all carried by an innovative website and intimate boutique shops.
The Oh My Cream skincare range is a collection of basic products that are designed to keep your skin looking pretty and feeling healthy. These products are tailored to give your skin exactly what it deserves to keep it looking fresh.
If you’ve landed on this article, the chances are that you’re considering purchasing something from Oh My Cream or you want to find out more about the brand. We’re taking a deep dive into the world of Oh My Cream, looking at the philosophy of the brand and its next-generation mentality. Read on to find out everything you need to know about this innovative beauty brand.
When it comes to choosing which products to stock, Oh My Cream focuses on looking at the ingredients within the formula. Before the products appear on their shelves, they have to meet the brand’s strict criteria, which also focuses on the environmental impact and efficiency of the product.
Here are some of the products that you can find in Oh My Cream boutiques:
1. Face, body, and hair treatments
The brand focuses on selecting treatments that are powered by active ingredients that are kind to your skin and body.
2. Food supplements and superfoods
When Oh My Cream are selecting which supplements to stock, the brand consults a team of experts, including pharmacists and naturopaths to select the best brands that are 100% safe.
3. Beauty tools and equipment
Whether it’s massage tools, LED-powered equipment, or even ultrasounds, Oh My Cream only stocks beauty tools that deliver proven skin benefits.
The founding principle for choosing which products to stock is ‘clean above all else’. The brand advocates for absolute transparency, giving its community the knowledge and tools that it needs to make an informed decision on which products to use.
Oh My Cream is built on the philosophy and values of its founder, Juliette – authenticity, benevolence, and humility. The brand is committed to throwing back the curtains and showing what the brand is like behind the scenes, with a commitment to transparency.
The Oh My Cream team has a passion for beauty at the heart of everything it does. It aims at being innovative, using experts and the latest research to develop the brand’s strength and provide the must-have up-and-coming products of the future.
One of the things that we love about Oh My Cream is that it’s a 100% female company. While this happened by accident, we think it proves the power of female entrepreneurship to bring innovation to the beauty industry. While the brand works with male consultants through their agencies, who support their daily work, the core team is all women.
As a female-founded business, Oh My Cream is a futuristic brand that is committed to supporting its employees. It offers everything from flexible maternity leave to organizing working hours in a way that suits the lifestyle and commitments of its employees. As a next-generation beauty brand, Oh My Cream allows its employees to work flexibly using teleworking.
Oh My Cream works with a number of committed partners who are on the same journey as them and same the same philosophy of inclusion and environmental protection.
A number of the brands that the boutique carries reflects the sustainability and environmental philosophy behind Oh My Cream. Ren Skincare, one of the boutique’s brands, has a zero-waste goal that it hopes to hit this year with fully recyclable packaging, including refillable bottles and packaging made using plastic collected from the sea and beaches.
The brand Patyka also packages its products in recycled cardboard, without using glue and vegetable ink for reduce environmental damage. Oskia, another brand offered by the boutique, uses bio-sourced plastic packs that are made using cane sugar. Other brands carried at the boutique, including Huilettes and Joelle Ciocco, promote sustainability by using short supply chains and sourcing directly from small and independent producers.
Oh My Cream has a logistic workshop in Ile-de-France, where your order will be packaged up and shipped. The workshop uses a number of initiatives to help limit the brand’s impact on the environment.
The on-site team at the workshop sort through the waste and ensure that it is properly recycled. Anything that can be reconditioned and recycled is upgraded. Some of the paper is used to feed paper mills, while leftover cardboard is reused by cardboard makers. Other types of waste, including wood, is reused in an appropriate manner. The boxes that arrive for their partner brands are reused to ship the merchandise to the boutiques to reduce waste. Single used plastic is minimised as much as possible to reduce the boutique’s environmental footprint.
Another method of avoiding unnecessary waste is by using a computer system that manages the expiration dates of products to prevent waste. There is only one or two restocks of the brand’s Parisian boutiques to limit the carbon impact of these deliveries.
The logistics workshop is lit using an LED system and motion detectors to keep electrical consumption at a minimal, with the on-site team being trained on consumption of consumables like electricity.
The mission of Oh My Cream Skincare is to democratize high-quality skincare and make it available at an affordable price point. The brand’s in-house skincare label is made in France, along with both the formula and packaging. On the environmental front, the brand uses glass packaging where possible and practical to do so, as well as recyclable plastic packs. The purpose of Oh My Cream is to create an increasingly eco-friendly beauty brand that takes steps everyday to improve its environmental footprint.
Within their boutiques, Oh My Cream works to minimize waste, including by using soft terrycloth linen. Their future plans include swapping out their cotton linen to bamboo, which uses less water and has a longer lifespan. The brand has set out a zero-paper goal that it wants to achieve by 2022.
Philanthropy is also at the heart of what Oh My Cream does. The brand makes regular shipments of products to associations in need, particularly those that support isolated mothers and their children. Items that are purchased for marketing shoots and items that can’t be reused are donated to people in need. Anything that can be given a new home – whether it’s office furniture or leftover food from an event – is donated to a needy cause.
Oh My Cream is a relatively young start-up at only 5-years-old but it’s already making waves within the Parisian beauty scene. What we love about it is its sustainability mission and its commitment to choosing beauty brands that meet its philosophy and environmental efforts. If you’re looking for a new private label skincare brand or a new boutique to visit, look no further than Oh My Cream. This female-founded beauty brand is one of the most exciting ones on the market and one that we’re looking forward to watching grow and expand in the years to come.
Have you ever heard of Oh My Cream? Are you going to check-out their boutique or skincare brand? Let us know in the comments below!
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