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Are Gold Face Masks Worth It?

April 26, 2021

News

Are Gold Face Masks Worth It?

For once, we’re talking about face masks that aren’t COVID related. There’s no denying that masks of all kinds, like clay formulas, play an important role in topping-up our skincare routines and giving our skin the extra help it needs. If you scroll through your Instagram feed, you’re almost guaranteed to come across influencers promoting their favourite face masks. The latest one to arrive on the scene is the gold face mask. Is it worth the hype or is it another Instagram trend that’ll be gone within a few weeks?


What Can Gold Do For Your Skin?

This isn’t the first time that we’ve seen gold used as a skincare product. In fact, if you take a look at the ingredients list of luxury skincare brands, you’ll quickly realise that gold isn’t that unusual of a skincare product after all. It’s main benefit is that it works to stimulate your collagen production to help prevent premature ageing by leaving the skin plumper and firmer. While anti-ageing is something that we could all do with thinking about, gold also offers some short-term benefits for your skin.

Most of the time that you’ll hear people talking about gold face masks is when they invest in one before a special event. Gold works to improve the microcirculation of your skin, energising your cells to leave you with a radiant glow from within. Gold is a natural antibacterial and anti-inflammatory, treating skin infections and soothing acne-prone skin. Using gold in your skincare products can help support the skin’s natural renewal process, which happens on a 28-day cycle. Gold can also work in partnership with other ingredients to create a more potent effect for active ingredients, allowing you to get the most out of your skincare products.


Are They Worth The Hype?

You might want to invest in a gold face mask just to take a selfie in it, but it’s worthy of the Instagram hype around it. As gold is a versatile ingredient, you can find it in a myriad of different face mask formulas and types.

If you want a face mask to help with anti-ageing, try an in-salon 24k pure gold treatment to smooth your skin, diminish the appearance of wrinkles, and give you an instant face lift. Gold leaf can help your skin better absorb the other products in your face mask.

You can also come across gold as an ingredient in sheet masks, which is a favourite pre-show treatment for supermodels at fashion week shows. A gold sheet mask will help freshen up your skin, soothing our any irritation and imperfections, while also restoring the skin’s moisture levels. You can even skip your moisturizer after using a gold sheet mask.

If you’re looking to achieve a naturally dewy glow from within, you need to start investing in face masks with gold particles. These products can leave your skin looking like they’ve got same natural shine as a bar of 24k gold.

What do you think of the gold face mask trend? Is it something you’d splurge on?

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