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Once you have the date and time chosen for your livestream, your next step is to start promoting it. Livestreams work similarly to in-person events and require you to engage and invite potential guests, the same you would for a traditional event. You can sent out invites through your newsletter or mailing list, as well inviting them through Facebook events.
You want to invite your existing audience to your livestream by posting about it on social media as often as possible. Start by making them aware of the event before showing them the value they’ll get from attending. Avoid repeating the same text and graphics to promote your event. Be creative and show your audience why they should tune into your livestream. Give them a taste of what is going to happen during the livestream and create engaging graphics and short videos to grab their attention.
Your content can be different across all your social media platforms – you might post a reel on Instagram and a graphic on Twitter. On the day of your event, you’ll want to post several times ahead of your event to give your audience a final reminder. Don’t forget to give them a last heads up five minutes before the start of your broadcast.
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