March 19, 2021
EditorialsOver-consumption… the accessibility and high functionality of online shopping has given rise to a the detrimental effects of shopping, on the planet and one’s well-being. Human desires are a source of great pleasure and during the age of the internet, we can often be overwhelmed with the colourful spectrum of temptations screaming for our attention. Many advertisements, playing on the basic human needs of happiness, friendship and success, forget of the correlation between the value they promise and the value they bring. It has become too easy to comfort ourselves at a greater cost than the momentarily pleasure. While it is our choice to buy more than we need due to social and emotional reasons, the design of the online markets and shops is set up to catch your attention and convince you of the products’s value, with a lack of possibility to assess it for yourself. Some of the reasons of consumer exploitation include limited information of the products, the misleading advertisements we fall pray to and scarcity in the online service sector set-up. When will the rise of consumerism invite the evolution and integrity into the consumer-producer relationship? Livestream shopping is combining efficiency, value and pleasure.
While we think shopping makes us happy, what will actually make us happy is the value it will add to our life. Rash decisions often lead to regrets, but in the case of Livestream shopping, there possibility to buy fast is combined with numerous advantages to normal shopping. To avoid regrets and unnecessary buying, you want to know the value you will get for your money. Scrolling first through numerous websites, pages and accounts, your best bet is to trust the reviews or spend more time reading them. You still will not know until you try the product yourself. Now imagine the possibilities that come with Livestream shopping. The presence of a host adds a huge advantage to other forms of shopping, acting in interests of both the buyer and the seller.
Firstly, the journey itself becomes more entertaining, we all love to see a more personal touch on products, let alone the process of acquiring it. The familiarity between the buyer and the host makes one more feel more safe and included in the process, you can ask questions and feel like you are there with them. The host will give you a very good idea of the product, by showing it from all angles or being put to use. This way, you can analyse and predict the functionality of a product, assess the quality of the material, its durability, experience it almost personally. You can ask about the ethics of the manufacturing process.
Secondly, there is also an stronger aspect of honesty present, as the host doesn’t know what questions she will be asked, so if you have doubts over the possible future complaints, their confidence in the product can be tested very spontaneously and you could avoid buying, just for the sake of buying. Imagine in the case of make-up brands, such a saturated retail sector, wouldn’t you love to see the product being tried on, knowing there is no photoshop included? See its texture, ask about the effects of ingredients.
Quality not quantity moto has never been as important as it is today. There is a need of awareness in regards to consumption, its effects on the wellbeing on a personal and global level. Our planet is in need of care and that starts with conscious personal decisions. One way we can help, is by being more careful with our choice of products, picky over the quality. Livestream shopping maximises the pleasure of the experience you get from online shopping.
A creative approach to breathing life into an activity that is not a mere necessity, but a ‘comfort food’, a little holiday, a merry celebration. Shopping online has never been as exciting, intimate, and personalized. To be able to meet the product by seeing it being put to use by who we trust in more than an online description or shop assistant, whose help we most often avoid. The influencers involved in sales, give the customers an ability to have more faith in the quality and value of a product without seeing or trying it themselves.
Since March 2020, most of us tend to shop via online websites instead of visiting malls. As a result of an increase in traffic in this area, the eCommerce industry has grown exponentially. As this deadly disease spread fast, online eCommerce for retailers. According to Digital Commerce 360, the growth in eCommerce sales in 2019 is expected to shoot up by 30%.
Even before the world grinded to a halt, retail shops have been closing their doors. The convenience of online shopping meant that most people were choosing to shop from the comfort of their own homes, instead of venturing to the local high street or by going to the city. It’s a growing trend that we’ve been seeing since online shopping skyrocketed almost a decade ago. The pandemic and lockdowns led to an increase in store closures. In 2020, a lot of retail stores closed indefinitely, showing that keeping business as usual is no longer a possibility. For businesses to grow and continue to strive, they have to adapt to the revolving retail business.
Livestream shopping is a new popular trend that allows customers to find out more about their favourite brands, ask questions, and the option to buy items straight from the Livestream. It also offers customers a more engaging experience than simply clicking and loading a virtual shopping cart. Livestream shopping takes advantage of social media's natural interactivity. Comments flash through the screen as audiences tune in.
Fast fashion is slowly killing our planet. The good news is that it’s not too late to turn the tide. The conversation around sustainable fashion is one of the most exciting ones happening in the industry right now. Consumers and brands are coming together to forge a sustainable future. We want to tell you a little about the dangers of fast fashion and why it’s important that we take steps towards more environmentally friendly alternatives, whether it is changing our shopping habits or using recycled materials. Here’s a snapshot of some of the problems fast fashion has created for our planet.
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