March 17, 2021Editorials
Today, we’re sharing tips and tricks on how you can take your brand to the next level by livestreaming. The opportunities you get with livestreaming allow you to create a unique experience for your audience. As a brand, you always want to be getting ahead of the competition and putting your best foot forward. Livestreaming is the future of online advertising. It’s the perfect time to get involved and to learn the secrets behind hosting a successful livestream. By getting on the bandwagon early, you can master your craft and be ready for when livestream becomes the number one way of selling products online.
The one thing that holds brands back from livestreaming is that they don’t know how to hold their audience’s attention. It’s the biggest mistake that brands make when they start livestreaming. We all have a short attention span thanks to social media. We’re used to consuming bite-size versions of clips and information that only take a few minutes of our time. Livestreams usually last anywhere from thirty minutes to over an hour, meaning you’ve got to hold your audience’s attention for as long as a Netflix show.
Thanks to Jumble, it’s never been easier to keep your audience engaged with your livestream and interested in your product. After all the work you put into your livestream, you want to make sure your audience sticks around for as long as possible.
When it comes to livestreaming, you want to put yourself in the audience’s shoes. Imagine if you were aimlessly scrolling through a website, adding items to your basket. You get distracted by something else and forget all about your online cart. Part of the reason why customers abandon their cart online is that they aren’t sure about the products. While online shopping has its benefits, it comes with some unique limitations. You can’t see the products in action. We’ve all been disappointed by something we bought online and ended up returning.
To reduce the risk of buyer’s remorse, you turn to buying more heard-about clothes, devices - judging by the fact your friend or that celebrity bought it, it has to be trustworthy. But do you like it because others have it, or you because it is less of a risk?
The beauty of livestreaming is that it gives your products a unique insight into the product. It recreates the in-store experience and allows the audience to see the product in detail. The host takes on the role of a sales assistant, showing off the product to your audience. They can answer any questions the audience has, as well as sharing insider information, such as tips and tricks. If you’ve ever tried buying a makeup product online, you know how helpful it would be if you had someone showing you the product before you make your purchase.
If you’re looking to sell your products online and build brand awareness, livestreaming is the best way to do it. During the 2010s, YouTube was the main online platform for selling products, with influencers incorporating items into their videos that would go on to become instant best-sellers. For the 2020s, livestreaming is king. It gives your audience the ability to see products in real-time from a trustworthy source that feels more like a friend than someone trying to sell a product.
We’re sharing five fun livestream ideas to get you started:
If your brand is selling clothes, it is an incredible opportunity to show the quality, the stitching and how it fits on different sizes. You can show the audience why your product is worth the price tag. We’ve all ordered a garment online and then have it arrive in a virtually unwearable condition. With a livestream, you can show the clothes in action and on another human being. Photos can be deceiving, and customers are becoming smarter and more aware of how brands often photoshop and edit their clothing photos to make them appear nicer. Livestreaming allows you to show the actual product and gain your audience’s trust.
There’s another person you can invite into your livestream. A professional stylist is a must-have for a fashion livestream as they can be another source of trustworthy information for your audience. The stylist can show different looks like complement almost every aesthetic within your brand. They can present your clothing in a new and exciting way. Including with other products that you might not have thought would work together.
By seeing the clothes on a real person from different angles, your audience can see themselves in the clothes. A photo is a 2d image that only shows a limited portion of your item. With a livestream, your host or stylist can jump around in front of the camera and show how the product moves in real life. Your audience is more likely to buy clothing when they see it on someone else. Let your viewers feel special by giving them a discount if they order multiple products or if their order is worth a certain value.
If you’re selling a beauty or self-care product, the same rules apply. While you can see what clothing looks like online, all you see with a makeup product is the packaging. Customers are aware that product pictures are not always accurate, and they want to know what the makeup looks like a ‘normal’ person and not a model.
A makeup tutorial allows the audience to enjoy the creative process and really see how the makeup sits on the skin. You can really embrace the beauty in diversity, showing the ethical support your brand stands for. It’s also an opportunity to explain the ingredients inside your products and what makes them special. If you have a unique formula, your livestream is the perfect opportunity to explore it in more detail.
If you are advertising products that are outside use, like vehicles, skis, bicycles or skateboards, you can save someone the time for research process and go straight to showing it in action. You can take the viewer around on a virtual trip, something many of us around the world are limited to.
It can feel like a ‘day in the life’ video, where a youtuber is casually entertaining themselves by using your product, sharing his experience of it and showing off its value. You can set-up a livestream video anywhere that you can internet connection. As long as you have Wi-Fi or 4G, you could take your adventure bike product to a mountain and show an influencer using it on a track. You want to find a balance between keeping your livestream casual, with the influencer talking to the camera, along with showing the item in action.
If you are a brand that offers kitchen utilities, decorations, or food related products, you can collaborate with restaurant/cafe owners. You can recreate the feel of a cooking show or use your tools to make a meal that in the kitchen of a local restaurant or café. The restaurant can promote your event, allowing you to take advantage of their audience and give you some free advertising.
It’s beneficial for both you and your collaborating brand as you can offer their audience a behind-the-scenes look of their restaurant. You can even use your products to create a signature dish from the restaurant.
It will be a fun way to sell recipe books, handy and quality kitchen supplies and other decorations while entertaining your audience and giving them an evening of entertainment.
Emotional memory is the strongest tool we have as humans. You can use that to your advantage by offering a memorable experience. For example, selling furniture, a lot of it has to be transported in pieces and built on location. Why not take it to a crazy beautiful location like a top of a hill with a view?
You can take your audience on a journey with you. You can bring the furniture to the location and built-it on site. Your influencer and host can show your audience how to build the item. The audience gets to experience the fun challenge of putting furniture together. Every time they see your brand name or product, they’ll be transported back to your livestream and feel a connection to the item.
If you sell hand-made products or create them in a lab, you want to use your livestream to share your process through behind-the-scenes content. You don’t need to share all the secrets behind your brand, but instead you can give a general overview of the process. You can set-up your livestream with a selfie stick. and walk around your space. You can show everything from the packaging that you use to some of your employees putting the product together.
Every live stream should have its own unique story and purpose. There are endless possibilities for your livestream. You can share and involve your audience in every aspect of your product and brand. Go wild with your ideas, Jumble is excited to see your inspired and enthusiastic faces soon.
Since March 2020, most of us tend to shop via online websites instead of visiting malls. As a result of an increase in traffic in this area, the eCommerce industry has grown exponentially. As this deadly disease spread fast, online eCommerce for retailers. According to Digital Commerce 360, the growth in eCommerce sales in 2019 is expected to shoot up by 30%.
A creative approach to breathing life into an activity that is not a mere necessity, but a ‘comfort food’, a little holiday, a merry celebration. Shopping online has never been as exciting, intimate, and personalized. To be able to meet the product by seeing it being put to use by who we trust in more than an online description or shop assistant, whose help we most often avoid. The influencers involved in sales, give the customers an ability to have more faith in the quality and value of a product without seeing or trying it themselves.
Livestreaming is the latest evolution of online marketing. China is dominating the livestreaming market. Brands in China made over $136 billion in 2020 using livestreaming alone. Imagine the potential that it could bring to your brand. It is a natural continuation from the days of YouTube videos and Instagram posts. A key aspect of livestreaming is the use of influencers and celebrities who can bring their followers and audience to your live stream to tune into your event in real-time.
Livestream shopping is a new popular trend that allows customers to find out more about their favourite brands, ask questions, and the option to buy items straight from the Livestream. It also offers customers a more engaging experience than simply clicking and loading a virtual shopping cart. Livestream shopping takes advantage of social media's natural interactivity. Comments flash through the screen as audiences tune in.