September 13, 2021News
TikTok is the king of trends. The viral video-sharing app has become the unlikely home of fashion and beauty trends (along with just about everything else!) online. Do you want to lean how to make whipped lemonade? Go to TikTok. Do you want a review on the latest Kylie Cosmetic collection? It’ll be on TikTok. Do you want to shake up your makeup routine? TikTok is the perfect place to start looking. While Instagram has had its day in the sun, TikTok is able to turn a viral video into a trial quickly than you can say “video sharing”.
While TikTok is famous for its sub-cultures and influencers, the beauty community is one of the most important and powerful on the app. They had the potential to make or break any product with just one video. They’re the next-generation of beauty influencers, using short videos to create everything from tutorials to product haul. The app has a mixture of professional MUAs with those who are passionate about the industry and want to share their tips and tricks with the world.
Although we often get caught up thinking about TikTok’s viral content or that which revolves around astrology signs, the beauty niche on TikTok is the power behind the throne. Almost every product trend that you’re seeing right now has come from the video sharing app. Gone are the days when YouTube and Instagram reigned supreme. When TikTok finds a product that it loves, it sells out for weeks on end. When TikTok finds a trend that it loves, you’ll see it everywhere.
Thanks to the pandemic, we’ve shifted the focus of our makeup towards our eyes. Just think of how long you spend wearing a face mask in your day-to-day life. Most of us have ditched liquid lipsticks and a full face of makeup in favour of playing up our eye makeup. If you scroll through Instagram, most of the makeup videos are talking about eye makeup trends or products.
Eyes are the window to your soul – and they’ve never been more important than now. Monochromatic makeup is a trend in its own right on TikTok but it’s one that not everyone wants to recreate. After all, would you wear the same colour on your lids, cheeks, and lips?
This new TikTok trend is about having fun with your eyelashes. Don’t worry. You don’t need to rush out and buy an oddly-shaded mascara. This TikTok DIY hack is easy to do at home, with products you’ll already have.
All you need is false eyelashes, concealer, and loose pigment. What you’re going to go is give your falsies a new lease on life with colour. Take the concealer and place it all over your falsies before letting them dry. Take the pigment and go to down with it as you apply it over the falsies. You can choose any colour that works for you or compliments your skin tone. Jewel tones are among the most popular.
You can create a more seamless look by taking the pigment that you applied onto the falsies and using it to create a dramatic winged eyeliner. You can do this by taking the pigment and adding a few drops of your normal liquid eyeliner to give it the intense colour.
With the holiday season just around the corner, this is one TikTok makeup trend that you want to be experimenting with. With this trend still going viral on TikTok, we wouldn’t be surprised to see models going down the catwalk wearing the dramatic coloured lashes in just a few weeks.
TikTok is no stranger to doing things differently. The app is infamous for taking makeup routines and doing them in reverse. One thing that users of the app have been searching for is the perfect way to seamlessly apply foundation and other cream and liquid face products for a Goddess-inspired look.
Here is where contour mapping comes in.
No, it’s not someone wearing a mask – but you can be forgiven for thinking that. Contour mapping involves drawing dozens and dozens of tiny squares on your face, filling them in with the different colors for that specific area. There’s no science behind it, so it’s all about trusting your cut and putting the right colour in each spot.
TikTok is still debating whether it’s pro or anti this trend, given that it’s not the easiest one to recreate when you’re rushing out the door. However, it’s fascinating to watch and shows the artform that is makeup.
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If there’s one type of product that TikTok loves – its any that promises to give them a flawless base with a healthy glow. These so-called ‘complexion perfectors’ are amongst the most popular products to be reviewed on the video-sharing app. In the last few weeks, TikTok reviews have led to rise in sales for products like the KVD Vegan Beauty ‘Good Apple Skin-Perfecting Foundation Balm’ and Charlotte Tilbury’s ‘Hollywood Flawless Filter’.
With TikTok’s obsession for creating ‘soft glam’ and skinimalist makeup looks, it’s no surprise that these kind of products are always going viral on TikTok. Users are looking for base products that will deliver high-quality results without clogging their pores or weighing down their skin. When TikTok finds one of these products, they quickly go viral.
If you’re on the beauty side of TikTok (which you probably are if you’re reading this article), we can guarantee that you’ve seen videos of people comparing these complexion perfecting products. While the KVD foundation balm reviews came out when the product was new, the Charlotte Tilbury product is one of the brand’s oldest and most established items.
It proves that TikTok has the power to make both new and established beauty products go viral when it gives the product a vote of confidence. Beauty brands are more keen than ever to get their products in the hands on TikTok influencers in the hopes of recreating this success for their own brand.
What do you think of these TikTok beauty trends? Which one is your go-to? Let us know in the comments below!
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