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How to Attract the right audience to your live stream

May 6, 2021

Editorials

How to Attract the right audience to your live stream

Do you live stream for your business and want to get it in front of maximum eyeballs? This article is for you.

Attracting the right audience to your live stream is important, especially when you are doing it to get more customers.

In this article, you’ll learn impactful ways you can use to attract potential customers to your future live streams.

You won’t have to invest in most of these strategies neither are they difficult to implement.

So, let’s get into the action.

Schedule Your Live stream

While it’s perfectly fine to go live without prior notice, giving yourself some time before going live can help you gather more audience through promotion.

Tell your email list and social media audience about the scheduled time and send an invitation link right before you go live. This way, you’d be able to attract the right audience at scale.

Write a compelling Video Description

Your live stream title and video description also play an important part. It’s not only important for search engine visibility but also helps you persuade your audience to click on your link.  

But, how does it improve your live streams reach? Through keywords.

When you include the keywords your target audience is searching on search engines, it improves the chances of your visibility.

And, how can you persuade the prospects to click on your link?

By writing actionable and persuasive words in your description.

But, there’s more to an effective live stream description. Make sure you provide every necessary information in your description.

·      When exactly will you go live?

·      What will your live stream cover?

·      Who should expect value in your content?

·      How will your viewers benefit from it?

Promote Your Live stream Schedule

Doesn’t matter where you want to post your live stream, you should pre-schedule it to generate the hype.

Plus, post the time, date, and content of your Live stream everywhere. It could be Facebook and YouTube pre-scheduling and other social media posting.  

You can share it with other communities and ask them to give you a hand in spreading the word. Uploading stories about it before the broadcast goes live is another effective method to create hype about it.

The number of visitors will depend on how many platforms you post your live stream schedule on.

Open Pre-registrations

Opening pre-registrations will help you get the contact information of your prospects and send a reminder directly to their inbox right before going live.

You can ask them to register for your livestream through several channels.

Through a ChatBot

Chatbots like Many Chat allow you to interact with prospects on Facebook and gather their information.You won’t have to do anything; you’ll just set the automatic chat flow and the leads will come in on autopilot.

You can set up a chatbot during a livestream as well. Just make sure it gets triggered when someone comments with a specific keyword.

Ask them if they would like to subscribe to your newsletter. If they sign up, you can market your future live streams to them.

Through a Landing Page

Another effective method to get leads is through a landing page. If you already have a website, create a separate landing page for your live stream.

Put the link to your landing page in your social media posts, blog posts, and email sequences so that people can register.

You can then send a reminder later about the live stream so that they don’t miss it.

Use Facebook Ads

Online advertisement is only recommended when you have the budget for it. Thankfully, Facebook ads don’t have to be expensive.

If you know your audience, you can get in front of them and make them act on your offer with minimum investment.

So, create a Facebook ad if you want to reach more prospects and maximize your live stream viewers. Ask them to register for your live stream through a form.

You’ll get their contact information to promote your future podcasts as well.

Lengthen Your Live stream

Livestreams are different from on-demand videos. They are engaging. So, even if your live stream is long, people will watch it.

However, keeping the content interesting and your audience hooked is still important.

When your live streams are long, more people can enter them. You may also get some unanticipated viewers roaming around the platform.

And, the more the people will join, the more will be the chances of engagement, which in turn, will lead to conversions.

Keep Your Live stream as a Video

Doing a live stream and not posting it as a video isn’t a good idea. You should keep it posted for the viewers that missed it.

Many people who were interested in your livestream, end up missing it for some reason.

You don’t want to miss that audience. So, keep your live stream available as a video to let prospects get value from it.You’ll end up with more followers eventually.

More followers would mean more potential viewers for your next live streams.

Partner Up with an Influencer

Influencer marketing is one of the most effective marketing strategies these days.With the right influencer promoting your live stream, you can significantly improve your reach.

They can send their own followers to your livestream. This shouldn’t cost you a lot either. The return you’d get from this strategy can be quite high.

But, make sure the influencer you work with has a relevant audience and a good engagement rate.

Final Thoughts

Live streams can be a great way to grow your brand. But, if you are starting, attracting the right people can be a little overwhelming.

When you apply the right strategies, you won’t even have to spend your marketing budget to attract prospects.

In conclusion, to attract customers to your live stream, you should:

·      Schedule your live stream

·      Write Compelling and SEO-friendly Description

·      Promote your live stream before going live

·      Set up pre-registrations

·      Utilize Facebook ads

·      Lengthen your live stream

·      Offer the live stream as a video

·      Partner up with the right influencer

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